Home-services lead reactivation · Pay-per-result

There's revenue buried in your dead leads.

Our AI calls the leads you already paid for, qualifies them, and books the job straight into your calendar. For roofers, HVAC, solar, and remodelers sitting on a dead CRM.

You only pay per booked appointment. No retainer. No setup.

Built by operators previously at

How it works

Three steps. Zero risk.

We run the reactivation on the leads you already own. You don't pay a cent unless we put a booked appointment on your calendar.

1. Hand us your dead list

Old quote leads, estimates that ghosted, past customers who never came back — anyone in your CRM who went cold. You already paid to acquire them.

2. Our AI calls and books them

An AI that actually phones your leads in a natural voice, reconnects, handles the back-and-forth, qualifies them, and books the job straight into your calendar.

3. You only pay per booked appointment

No retainer, no setup, no new ad spend. We get paid when you get a booked appointment — and not before.

From the founder

Why it works

A dead list beats a cold ad.

Reactivation is the cheapest revenue you have. These people already know you and already raised their hand once. You're not paying to be discovered — just to be remembered.

~50–70%

of leads are never properly followed up — that's money you already spent, sitting dead.

5–15%

of a dead list can be revived with the right outreach. On high-ticket jobs, that's real revenue.

$0

in new ad spend. You're not buying attention — you're restarting a conversation they already started.

See the full math in The Revenue Hiding in Your Dead List.

The math

What's your dead list worth?

Move the sliders for your numbers — or talk to our AI to see if your list qualifies.

Dead leads & past customers in your CRM1,000
20010,000
Appointments we book (% of the list)10%
1%15%
Of those, how many close into a job40%
10%60%
Average value of a won job$5,000
$500$25,000
Revenue buried in your list
$0
from leads you already paid to acquire
That's roughly
0 booked appointments
0 turn into jobs — and you only pay per appointment we book
New ad spend required
$0
it's the list you already own
Book a call

Illustrative model — your real number depends on list quality. We'll size it on the call.

The offer

You only pay for booked appointments.

  • No retainer, no setup fee, no new ad spend.
  • We run it on the leads you already own.
  • You only pay per booked appointment.
  • If we book you nothing, you pay nothing.
Book a call

Does your list qualify?

We only take on lists we can actually win, so the math works for both of us. The fit is usually:

  • 500+ old leads or past customers in your CRM
  • Real phone numbers, who previously opted in to hear from you
  • A high-ticket service (roofing, HVAC, solar, remodeling, and similar)
  • You're ready to actually work the appointments we book

We'll tell you on the call, straight, whether it's a fit.

FAQ

The honest answers.

Is it really free upfront?

Yes. No setup fee, no retainer. You only pay per booked appointment we put on your calendar. If we book you nothing, you pay nothing.

What does the AI call actually sound like?

A natural voice having a real conversation — it reconnects, answers questions, handles objections, and books a time. Watch the demo above; the call quality is the whole product.

Whose leads does it call?

Yours. We work the leads already in your CRM who previously opted in to hear from you — your own first-party list. We'll help you keep the outreach compliant.

What counts as a ‘booked appointment’?

A real lead from your list who agrees to a specific date and time on your calendar. We agree on the definition up front, so there are no surprises on either side.

How fast do I see results?

A reactivation campaign runs over a couple of weeks per batch of your list. You'll see booked appointments come in as the AI works through it.

What's the catch — how do you make money?

Per booked appointment. That's it. Our incentive is identical to yours: book you real, qualified appointments. We don't get paid for activity, only for results.

Book a Free Consultation

Pick a time that works for you. We'll discuss your workflows and identify where AI automation can save you time and money.